Do branded galleries improve conversion or referrals?
They often improve trust and reduce friction. When delivery feels consistent with your studio, clients relax, follow the workflow, and are more likely to recommend you.
How do I keep branding from hurting privacy?
Keep privacy defaults conservative: client-only access first, invite-based sharing, and clear expiration/retention. Branding should enhance clarity, not introduce public pages or shareable previews.
Should I brand proof galleries and finals differently?
Keep the same overall brand, but label phases clearly. Proofs should emphasize selection and privacy; finals should emphasize delivery and saving images.
What is the simplest “premium” upgrade I can make?
Clear copy and a predictable workflow. A short header message plus a consistent proofs→favorites→finals path often matters more than visual flair.